The logo identifies our business in its simplest form, via the specific type style lock up and use of a bespoke graphic.
After all the hard work and effort put into creating a cohensive brand design, it’s important it doesn’t lose its way when it heads out into the world.
Following our brand guidelines, ensures our logo and accompanying elements are used in a way that maintains aesthetic standards and keeps our brand looking professional and consistant.
For maximum impact and instant recognition, the logo should not be crowded by/or compete with other visual or graphic elements.
The diagram on the right gives a visual guide for providing the necessary breathing space.
The distance of the clearance zone should be the height of the ‘’E” from the logo at the size it is being reproduced.